The Salt Lake Criterium is Utah’s Street Party Bike Race. Brought to you by community partners and sponsors.

Mark Miller Subaru is a fourth generation family-owned business that has been serving residents of the Salt Lake County and greater area for more than 50 years. Caring for our customers and community is our top priority.  We’re pound to be Utah’s only 1) negotiation-free Subaru Retailer with our Promise Price program, 2) automotive retailer registered as a Benefit-Corporation, and 3) only certified Subaru Eco-friendly Retailer for exceeding facility requirements in energy efficiency, water conservation, recycling, waste management, and community involvement.  When it comes to excellence in customer service and experience, we let our awards and customer reviews speak for themselves. Through the Subaru Love Promise, we have donated over $3 million to local nonprofits since 2010.  At Mark Miller Subaru we have a saying, we “Leave Your MARK” in our community and act for positive change in the world and encourage others to do the same, not because it’s good for business but because it’s the right thing to do.  Visit us online to browse current inventory and read more about our community impact at www.markmillersubaru.com.


Strong, light, stiff and aero – you want it all and so do we. It’s what drives us every day and it’s why our wheels and components receive so many rave reviews from owners, racers and the media.

We won’t ever compromise materials, processes, or performance to hit a price point. There’s no lower tier. You’re not buying a brand name or an image, you’re buying engineered excellence. If it says ENVE, it’s because it’s the very best it can be.

We arrange financing through the area’s top banks and credit unions or if our customer doesn’t qualify there’s always our in-house financing. Believe it or not there are some lenders that will charge over 20% interest for an auto loan. This is why we finance cars ourselves – we feel that over 20% is just unfair. One way or another, rest assured we will arrange the best financing you qualify for and we guarantee if you make $400 a week and have a Utah drivers license you will leave in a car you love at Markosian Auto.

Ventum was founded by a team of athlete-engineers and entrepreneurs who wanted to create high-performance bicycles backed by innovative engineering. Ventum’s gravel, road, and triathlon bikes are designed, tested, and assembled in North America and delivered directly from Ventum to you – with an easy assembly process to get you on the road as quickly as possible.

Bespoke Rigs For Overlanding and High-Top Sales & Installation.


Lets get you out there!

At Wasatch Overland, we have the capabilities of getting you in to a fully functional overlanding rig, for as little as $52,000.

Are you ready?  If so, let us know.

When you visit Salt Lake, there’s more than just bar hopping. (Yes, you can do that here.) You can explore the mountains sure, and probably hike and camp until your toes fall off. But if you’re after a vacation that really lets you get to know Salt Lake, you should know that we don’t do anything by half-measures. You can get your fill of history, explore the great outdoors, live like royalty, and even take part in some truly “Only in Utah” activities.

The Utah Sports Commission was created to be a catalyst for Utah in its Olympic legacy efforts and to help enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports. Since the 2002 Olympics and Paralympics, the Utah Sports Commission has attracted nearly 900 major events to the state. The Sports Commission works closely with communities, sports entities, and organizations to provide event services ranging from the bid process, on-site logistics, volunteer coordination, sponsorships and promotional opportunities and other related services. It is a not-for-profit 501(c)6 business league and Utah Sports Commission Foundation, a not-for-profit 501c3 charitable organization, is governed by an all-volunteer Board of Trustees consisting of statewide sports, business, community, and government leaders. For more information, visit www.utahsportscommission.com.

At SCOTT, cycling is our passion and that’s why we spend so much effort and energy to produce some of the best bikes in the world. Mountain bikes, road bikes, electric bikes, gravel or cyclocross bikes and even city bikes and trekking bikes. We cover pretty much everything you can dream of when we speak about cycling. And as we like to see everyone happy, our range contains models for men, women, teenagers and even for kids. Just pick your riding discipline and find the perfect bicycle.



The Eric Gardiner Real Estate Team

I grew up in Utah and have an extensive local network and many professional experiences relevant to the practice of real estate. I received my Bachelor of Art in Economics and then continued to receive a Master of Science in Economic Theory with a focus on Finance at Utah State University in Logan, Utah.

I worked at Zions Bank for 5 years underwriting business loans. I then spent a year helping a local car dealership manage a subprime book of lending business. During those years I bought and sold 4 properties as personal homes and investments. Realizing how much I enjoyed the process of investing and negotiating real estate contracts I became a license real estate broker in 2017.

I love real estate and know the life changing affect it can have on a family when they make a house a home. I also know the financial benefit home ownership can have on the long-term wealth of people in the United States. The trust I am given by my clients is a privilege and I always work in their best interest including when it doesn’t involve the sale of a home. I am an advisor and friend above all else.

Hangar 15 Bicycles has always been involved in the cycling community. Mike, along with friend Scott Miles, hosted a race series for several years in the mid-90s.  Many trails they built in Corner Canyon for those early races are still in use today. Hangar 15 Bicycles has both a road and mountain team, along with a junior development team. 

The Hangar 15 Bicycles – Shimano Elite Road Team gives local racers the opportunity to race on a bigger stage. We sponsor many NICA high school teams at various levels.  A number of Pro continental road cyclists entered the Pro cycling racing through the Canyons Bicycles pro team. 

We have grown into 5 store locations, and while it’s hard to catch Mike on the sales floor today, he is just as involved as he was on day one. Still working six days a week to ensure Hangar 15 Bicycles offers the best customer experience possible. 

Taking your event from good to extraordinary! 

With decades in the bartending industry we are the best licensed professionals with affordable pricing. 

Do Good, Drink Beer, Give Thanks

Kiitos means ‘Thanks’ in Finnish and is the driving principle behind everything we do here. We’re thankful to be able to brew our beers using only the finest ingredients, thankful for a generous planet that provides them, and thankful for family and friends to enjoy it with. Our high efficiency system allows us to brew with less water, producing less waste and less impact to show that gratitude every day. We’re proud to brew in Salt Lake City and proud to say, Kiitos!

University of Utah Health is the only academic medical center in the state of Utah and the Mountain West and provides patient care for the people of Utah, Idaho, Wyoming, Montana, western Colorado, and much of Nevada. It also serves as the training ground for the majority of the state’s physicians, nurses, pharmacists, therapists, and other health care professionals.

Consistently, ranked #1 in quality in the nation among academic medical centers, our academic partners at the University of Utah include Schools of Medicine and Dentistry, and Colleges of Nursing, Pharmacy, and Health, which are internationally regarded research and teaching institutions.

INDUSTRY is a modern office that connects and amplifies business and community voices through one-of-a-kind spaces.

At First Endurance, we understand the sacrifice, dedication, and preparation that goes into every race. We rely on research-driven innovation and technology to help discerning athletes reach new levels of performance.

Get $10 off your first order plus a bunch of other great perks at www.firstendurance.com


KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive. We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.


We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you.


For more information or sponsorship opportunities:
Salt Lake Criterium